![](http://boyatheart.com/cdn/shop/files/NOTPZLABYSSDET2_8cf35348-4e44-40be-a642-5592c84af0f9.jpg?v=1719468546&width=320)
The NOT collection takes a satirical approach to luxury fashion. We depart from conventional standards by challenging the notions of luxury through our craftsmanship + materials over extravagant branding.
Inspired by luxury techniques not found in common garments
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![](http://boyatheart.com/cdn/shop/files/LMT01266_copy_a9d95057-545b-4733-933b-5e6fedad3676.jpg?v=1701324047&width=320)
A fusion between simple, clean modern aesthetics with complex workmanship detail not seen in common garments
![](http://boyatheart.com/cdn/shop/files/IMG_3617_copy.jpg?v=1701324085&width=320)
![](http://boyatheart.com/cdn/shop/files/tagblack.jpg?v=1693225535&width=320)
Through the signature fabrics we use, consistent patterns and processes combine to give a timeless yet modern silhouette.
![](http://boyatheart.com/cdn/shop/files/LMT01488_copy_2d655c78-31ed-43c0-bfee-4327d9532f08.jpg?v=1701324376&width=320)
![](http://boyatheart.com/cdn/shop/files/LMT01488_1copy.jpg?v=1701324500&width=320)